Adidas - Spec Product Photography

A shoe doesn't live on a shelf, it lives wherever the day takes it. This shoot tracks a single Adidas shoe across different terrains, pairing still, detail-focused shots with the product caught mid-step and mid-air.

The static frames hold on form and finish, the kind of shots that let you study the product properly. The movement shots do the opposite, catching it going somewhere, reading as worn rather than displayed. Together they cover both sides of how the shoe is meant to be seen, up close and in motion.